Matt Moreno - Resume
Senior Creative Executive
Experience
SENIOR CREATIVE PRODUCER
NOV 2021 - Present
FleishmanHillard
Chicago, IL
- Oversee digital content production for $4bn U.S. Army contract, including launch of “Be All You Can Be” campaign to attract more Gen-Z applicants.
- Direct and produce effective video content capture shoots, including scheduling, execution, creative direction, budgeting, equipment management, location scouting, and client relations.
- Manage a team of 15+ production and content editors to ideate and produce quick-turn, trend-based social content.
- Achieved “Top 3 Most Viewed Instagram Reels”, “Most Viewed YouTube Video” of 2022 and 2023, “Most Viewed YouTube Short” of 2023, 10 million impressions, 7 million engagements/views, 2000 website visits, 100 high-value actions, and 50+ applicants through thought leadership on the creative process of brand/client campaigns across YouTube and Instagram.
- Drove the strategic resourcing and development of a brand new team and established team content strategy, KPI measurement, growth, and engagement strategy to land new contracts for the client.
DIGITAL CONTENT PRODUCER
AUG 2016 - OCT 2021
Bally Sports Midwest
St. Louis, MO
Curated real-time copy, video, and branding for Facebook, Twitter, and Instagram for 7+ professional and collegiate teams.
Identified and implemented a new digital monetization strategy, yielding $200K+ revenue and 3 new digital-only sponsorships.
Supervised a team of 2 video producers to increase social media metrics to 2M+ first-year views.
SENIOR EDITOR & ANCHOR
NOV 2012 - JULY 2016
Newsy (Now: Scripps News)
Columbia, MO
- Produced and developed video news content for digital and streaming content platforms.
- Supervised 10+ staff members in newsroom operations and guided the team through company acquisition by E.W. Scripps.
- Grew Facebook likes from 65K to 400K+ in 12 months after acquisition.
FOUNDER & CREATIVE DIRECTOR
JAN 2020 - PRESENT
Downfield Media
Chicago, IL
Founded and scaled a creative content consulting agency providing management, editing, and content creation/strategy.
Directed and edited a 4X nationally awarded campaign video series.
Implemented and executed client’s social strategy leading to company nomination for ‘Best Social Presence in Chicago’.
Utilized Facebook Ad Manager for an average of 3x social media reach, 300% follower growth for 5+ clients.
Increased follower-to-client conversions to exceed client’s marketing goals for B2B and B2C accounts.
Earned local and national media placements – The Associated Press, The Today Show, Martha Stewart Living, The Chicago Tribune, Illinois REALTORS Magazine, and more.