Matt Moreno

Matt Moreno - Resume

Senior Creative Executive

Experience

SENIOR CREATIVE PRODUCER

NOV 2021 - Present

FleishmanHillard

Chicago, IL

  • Oversee digital content production for $4bn U.S. Army contract, including launch of “Be All You Can Be” campaign to attract more Gen-Z applicants.
  • Direct and produce effective video content capture shoots, including scheduling, execution, creative direction, budgeting, equipment management, location scouting, and client relations. 
  • Manage a team of 15+ production and content editors to ideate and produce quick-turn, trend-based social content.
  • Achieved “Top 3 Most Viewed Instagram Reels”, “Most Viewed YouTube Video” of 2022 and 2023, “Most Viewed YouTube Short” of 2023, 10 million impressions, 7 million engagements/views, 2000 website visits, 100 high-value actions, and 50+ applicants through thought leadership on the creative process of brand/client campaigns across YouTube and Instagram.
  • Drove the strategic resourcing and development of a brand new team and established team content strategy, KPI measurement, growth, and engagement strategy to land new contracts for the client.

DIGITAL CONTENT PRODUCER

AUG 2016 - OCT 2021

Bally Sports Midwest

St. Louis, MO

  • Curated real-time copy, video, and branding for Facebook, Twitter, and Instagram for 7+ professional and collegiate teams.

  • Identified and implemented a new digital monetization strategy, yielding $200K+ revenue and 3 new digital-only sponsorships.

  • Supervised a team of 2 video producers to increase social media metrics to 2M+ first-year views.

SENIOR EDITOR & ANCHOR

NOV 2012 - JULY 2016

Newsy (Now: Scripps News)

Columbia, MO

  • Produced and developed video news content for digital and streaming content platforms.
  • Supervised 10+ staff members in newsroom operations and guided the team through company acquisition by E.W. Scripps.
  • Grew Facebook likes from 65K to 400K+ in 12 months after acquisition.

FOUNDER & CREATIVE DIRECTOR

JAN 2020 - PRESENT

Downfield Media

Chicago, IL

  • Founded and scaled a creative content consulting agency providing management, editing, and content creation/strategy.

  • Directed and edited a 4X nationally awarded campaign video series.

  • Implemented and executed client’s social strategy leading to company nomination for ‘Best Social Presence in Chicago’.

  • Utilized Facebook Ad Manager for an average of 3x social media reach, 300% follower growth for 5+ clients.

  • Increased follower-to-client conversions to exceed client’s marketing goals for B2B and B2C accounts.

  • Earned local and national media placements – The Associated Press, The Today Show, Martha Stewart Living, The Chicago Tribune, Illinois REALTORS Magazine, and more.

Education

Master's - Business Journalism

2018

ARIZONA STATE UNIVERSITY

Tempe, AZ (Online)

Bachelor's - Mass Communication

2016

University of Missouri

Columbia, MO

Awards

Skyline Award

2022

Best Use of Broadcast/Film/Video

PRSA Chicago

Skyline Award

2021

Best Use of Broadcast/Film/Video

PRSA Chicago

Bronze Anvil Award

2021

Brand Video

Public Relations Society of America (PRSA)

Award of Excellence

2021

Best Use of Broadcast/Film/Video

PRSA Chicago

Affiliations

Board Member

CHAT (Communication Health, Advocacy & Therapy)

Member

Public Relations Society of America (PRSA)

Member

Publicity Club of Chicago